Job Posting
Marketing & Communications Manager
Job Description
Title: Marketing & Communications Manager
Reports To: Executive Director
Type/Location: Full-Time, In-Person at 35 S. Pleasant St., Amherst, MA
Salary: $45,000 - $55,000 annually, commensurate with experience, plus benefits and opportunities for professional growth.
Role Summary
The Marketing & Communications Manager will be the creative catalyst for BID’s events, marketing, and communications. Working closely with the Executive Director, you’ll lead efforts to celebrate Amherst, support local businesses, and promote our district to the local community and visitors. The ideal candidate is an organized and creative self-starter who can manage projects independently and collaboratively. This role is perfect for someone who enjoys photography, graphic design, organizing events and building community.
KEY RESPONSIBILITIES
Strategic Marketing & Promotion: Develop and implement creative marketing strategies to highlight downtown Amherst, across social media and other channels.
Event Planning & Coordination: Plan, promote, and execute engaging events, including the annual Block Party, seasonal festivities, and other community events.
Community Engagement: Build relationships with local businesses, patrons, and organizations to support BID’s mission and foster a welcoming, connected district.
Communication & Outreach: Regularly communicate BID activities and opportunities to members and the community through newsletters and digital platforms.
QUALIFICATIONS
Experience in marketing, event planning, communications, or related fields.
Excellent communication skills and creativity in engaging diverse audiences.
Ability to manage multiple projects independently and work collaboratively with a team.
Familiarity with social media management, email marketing, and other digital tools.
Why Join Us?
You will be part of a small, dedicated team committed to enhancing Amherst’s business and cultural landscape. This role offers the opportunity to lead meaningful projects, work with a supportive community, and develop professionally in a dynamic downtown.
To Apply:
Submit your cover letter and resume to:
John Page, Executive Director
Amherst Business Improvement District